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Main Street Sales Decline

Sales tax declined 5 - 8% every quarter in the Main Street Moves closure. Ventura remained nearly flat.

Sales tax of Ventura Main Street going as low as -7.7% while the sales tax of all Ventura outlets (city wide) only go down -1.2% in 2025 when compared to 2024. Sources: City of Ventura sales tax revenues

The data shows this is not simply because of the economy or changing retail trends. If it were, similar declines would be occurring in all of Ventura.

 

Instead, the Main Street Moves closure area declined significantly every quarter while the rest of the city remained relatively stable. 

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Downtown Ventura business owners showing their support for opening main street at a Ventura City Council meeting

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